Born and raised in Austria and became an expert in the lighting industry since 2000.
2000 – Export Director for Molto Luce (Austria): built and developed a sales team that increased export sales from $0 to $4 Million per year. Besides expanding the business growth in Europe, the other focus lay on closely engaging with North American Sales Rep agencies to drive growth in North America.
2010 – Export Director for Bilton: managed the Export Sales Department specializing in LED lighting. Built up the market and increased export sales from $0 to $500,000 in one year.
2011 – Relocated to San Jose, California (the heart of Silicon Valley) and continued to represent Molto Luce as National Sales Manager and worked closely with Designplan as designated importer for Molto Luce. Increased sales from $250,000 to $1 Million in the first year.
2013 – Founded USALightings Company and became North America Sales Manager specializing in assisting European manufacturers to become successful players in architectural lighting in North America.
Multi-lingual: English, German, French, Italian, and Spanish